Case Study · Brand Identity · Social Media · Ads · Video
Building 7th Lounge — Malabar roots, flavours from around the world.
01The Brief
Malabar roots, global flavours.
Founded by the visionary Chef Shameem, 7th Lounge blends the rich traditions of Malabar with Indian, Korean, Pakistani, Japanese and Continental cuisines — street food-inspired outlets that have won the hearts of Kannur and beyond.
With signature dishes like Lounge Chicken, Stone Dejaj and Cold Mezzeh, a warm contemporary ambiance and genuine hospitality, 7th Lounge had the food and the following. We built the brand and its digital presence to match — an identity, social media, campaigns and video that carry the restaurant's character to every screen and every new branch.
- 01Diverse menu
Showcase flavours from Malabar, street food and around the world.
- 02Signature creations
Put Chef Shameem's signature dishes in the spotlight.
- 03Catering & events
Grow catering and private event bookings.
- 04Fill every table
Drive footfall to every outlet as the brand expands.
“Embracing Culinary Diversity, Preserving Heritage.”
Every plate weaves together stories and traditions —
from the vibrant spices of Malabar to exotic cuisines.
02Strategy
More than a restaurant — a celebration.
7th Lounge is the backdrop to countless tastes, memories and celebrations. We positioned the brand around that feeling: a culinary journey that transcends borders while reverently preserving the heritage of each tradition.
Chef Shameem's signature creations, celebrity visits, themed nights and exclusive events became the heart of the content and campaigns — building a loyal online following and a cult status offline.
Malabar classics alongside Indian, Korean, Pakistani, Japanese and Continental fusions.
The rich history of Malabar spices and herbs in every special dish.
Lounge Chicken, Stone Dejaj and Cold Mezzeh take centre stage.
Warm contemporary ambiance and exemplary customer service.
Catering, private events and themed nights to remember.
03The Logo
The chef at the heart of it.
The 7th Lounge logo puts Chef Shameem himself at the centre — a friendly line portrait of the chef above a flowing hand-written “Lounge” wordmark.
A circled “7th”, the “Chef Shameem Varieties” signature and a fork that grows out of the lettering complete the mark, with the promise “Foodies Choice” underneath. Set in fresh olive green, it feels personal, warm and full of flavour.
Chef Shameem's portrait — the face and soul of the brand.
A flowing “Lounge” wordmark that feels handmade and warm.
Growing from the lettering — food at the heart of everything.
The promise behind every plate.
04Packaging & Merchandise
From the kitchen to the takeaway.
We carried the identity onto carry bags, food pouches and staff aprons — so every order and every member of the team carries the 7th Lounge name.
05Social Media
Flavour in every post.
Festive greetings, signature dishes and event promotions — all in the same fresh olive look, building a loyal following online.
The Result
A restaurant with cult status — and a brand to match.
From a grand opening that drew a diverse crowd to celebrity endorsements, awards for service, ambiance and culinary creativity, and new branches across the region, 7th Lounge has grown into one of the region's leading restaurants — with a brand, social presence and campaigns built to keep the tables full.
What we delivered
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