Case Study · Campaigns · AI Video
Growing Coolcane — results-driven campaigns and AI-powered video.
01The Brief
A fun brand that needed real results.
Coolcane serves fresh sugarcane juice with a playful, youthful personality — led by its cool, sunglasses-wearing cane mascot.
The brand had character, but it needed campaigns that turned attention into actual customers. Our job was to run results-oriented campaigns — built around clear goals, sharp targeting and constant optimisation — and to produce scroll-stopping video content quickly and affordably using AI.
- 01Drive footfall
Bring more customers to the counter, outlet by outlet.
- 02Grow reach
Put Coolcane in front of the right local audiences.
- 03Video at speed
Produce fresh video content fast with AI.
- 04Measure everything
Track, optimise and report on what really works.
“Campaigns that pay for themselves”
Every rupee spent with a goal,
every campaign measured by results.
02Strategy
Results first, creativity always.
We planned every campaign backwards from the outcome — footfall, enquiries and sales — then built creative and targeting to hit those numbers.
AI-generated video let us bring the Coolcane mascot to life and test many creative ideas quickly, then scale the ones that performed best.
Clear objectives and KPIs before any ad goes live.
Mascot-led videos and reels produced quickly with AI tools.
Local, interest and lookalike audiences that convert.
Multiple creatives tested, winners scaled up.
Simple reports that show exactly what the budget delivered.
03AI Product Visuals
Every flavour, styled with AI.
We created a full set of product visuals with AI — each flavour placed in its own colourful, fresh-ingredient scene, ready for ads, reels and social posts without a costly studio shoot.
04Campaigns
One bottle, every generation.
Our “One Bottle. Three Generations.” campaign showed Coolcane as the refreshment the whole family shares — from friends at the beach to kids at home and grandparents together — backed by bold flavour posters for each new launch.
One message across three generations to widen Coolcane's audience.
Cold Pure Rush, Mint to be Mint and Beet the Heat — one bold poster per flavour.
Visuals and videos created fast with AI, then tested and scaled on Meta.
The Result
A playful brand backed by campaigns that perform.
Coolcane now runs goal-driven campaigns powered by fast AI video production — reaching more of the right people, bringing more customers through the door and showing clearly what every campaign delivers.
What we delivered
Reputed Works
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