Case Study · Brand Identity
Building Dekomart — a home décor brand that helps every house feel like home.
Visit website01The Brief
Stand out in a market full of sameness.
Dekomart sells vases, décor accents, candles and furnishing pieces for modern homes. The range was beautiful — but on shelves and online it looked like every other décor store.
Shoppers buy décor with their eyes. Dekomart needed a warm, stylish identity that felt curated rather than mass-market, worked equally well in a showroom and on a phone screen, and connected with local customers.
- 01Feel curated, not generic
A look that says every piece was chosen with care.
- 02Warm and welcoming
Earthy colours that feel like home, not a warehouse.
- 03A simple, bold mark
A logo that reads clearly on products, tags and packaging.
- 04Speak to local homes
Campaigns that connect with Kerala's culture and festivals.
“Décor of Your Dream Home”
For Dekomart, the promise is simple —
help people turn an ordinary house into a space that reflects who they are.
02Strategy
Décor should feel personal, not packaged.
Most décor retailers compete on discounts and sheer range. We positioned Dekomart as a trusted curator — a place that helps people find pieces that suit their space and their story.
That idea shaped everything from the warm terracotta palette to festive campaigns like the Onam “Let your home bloom” series.
Every piece selected to look good together.
Earthy tones and natural textures that feel like home.
Durable, well-finished décor that lasts.
Designer looks without designer prices.
Celebrating the culture and festivals of Kerala.
03The Logo
A bold D that opens the door.
The Dekomart mark is built from a solid, rounded D with a cut-in curve — a simple form that suggests a doorway, a room and the softness of home.
Paired with a confident lowercase wordmark, it stays legible on small product tags and strong on storefronts.
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A heavy, rounded letterform that feels stable, solid and dependable.
The cut-in arc hints at an open door — an invitation inside.
Stacked lowercase “deko mart” keeps the tone friendly and modern.
Together the mark feels contemporary, warm and easy to remember.
04Packaging & Products
Branding that belongs on the shelf.
We applied the identity to the products and packaging — candle tins, gift bags, stationery and branded ceramics that look beautiful in-store and in a customer's home.
Terracotta packaging ties every product back to the brand at a glance.
Bags and tins double as keepsakes, extending the brand into customers' homes.
A small, confident logo lets the décor pieces stay the hero.
05Brand in the World
From the showroom to the street.
Dekomart's identity rolled out across e-commerce, social media, outdoor and festive campaigns — including an Onam series that put a playful local twist on the brand.
The Result
A décor brand that feels as warm as the homes it fills.
Dekomart now has a distinctive, ownable identity — a bold D mark, an earthy palette and a system that works from candle tins to billboards. It positions the brand as a trusted curator of style rather than just another store.
What we delivered
Reputed Works
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