Case Study · Brand Identity
Shaping Dr. Vinz — a hair-care brand with a glow that nature protects.
01The Brief
Make scalp care trustworthy and calm.
Dr. Vinz develops hair and scalp-care products, including LiceZero — a gentle lice treatment for families. The formulas worked; the brand needed to earn the same trust.
Lice and scalp problems are sensitive topics, and parents are wary of harsh chemicals. Dr. Vinz needed an identity that felt clinical yet caring, natural yet credible — and campaigns that spoke openly without embarrassment.
- 01Build instant trust
A look that feels expert, safe and dermatologist-grade.
- 02Feel natural and gentle
Signal plant-based care rather than harsh chemicals.
- 03Remove the stigma
Talk about lice and scalp issues in a friendly, reassuring way.
- 04Scale into a range
A system that works across shampoos, serums and treatments.
“A Glow That Nature Protects”
For Dr. Vinz, “A glow that nature protects” sums up the promise —
effective care powered by nature, made safe enough for the whole family.
02Strategy
Clinical results, gentle care.
Hair-care brands tend to be either overly medical or purely cosmetic. We placed Dr. Vinz between the two — the expertise of a doctor with the gentleness of natural ingredients.
That balance shaped the deep teal palette, the botanical emblem and campaigns that answer the real questions parents ask.
Formulations grounded in dermatological care.
Plant-based ingredients that are gentle on the scalp.
Products families can use with confidence.
Clear claims and simple, transparent advice.
Reassurance at every step of the routine.
03The Logo
A botanical knot of care and protection.
The Dr. Vinz emblem weaves four leaf-like loops into a single knot — a symbol of nature, balance and protection around a central point.
Set above an elegant serif wordmark, it feels like a trusted pharmacy brand with a natural, premium edge.
Four petal loops represent natural, plant-based ingredients.
Interwoven lines suggest strength, protection and healthy, connected hair.
A classic serif lends authority and the credibility of a doctor-led brand.
Calm, clean and caring — expert without feeling clinical.
04Brand Collateral
A consistent, calming presence.
We applied the identity across business cards, stationery, ID cards and merchandise — giving the team and the clinic a cohesive, professional look.
Rich teal surfaces make every piece feel premium and recognisable.
Subtle emblem patterns add texture without clutter.
Clean layouts that feel trustworthy in a clinic or at home.
05Brand in the World
From the clinic to the community.
Campaigns for LiceZero and the wider range spoke directly to parents — in English and Malayalam — on posters, social media and in-store displays.
The Result
A hair-care brand families can trust.
Dr. Vinz now has a calm, credible identity — a botanical emblem, a deep teal palette and campaigns that talk openly about scalp care. It gives the brand the confidence to grow from a single product into a full range.
What we delivered
Reputed Works
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