Case Study · Brand Identity
Shaping Meiodia — an aesthetic clinic for skin and dental care.
01The Brief
Beauty and health, under one roof.
Meiodia is an aesthetic clinic offering skin and dental treatments and products for holistic self-care.
Clinics often feel either too medical or too much like a salon. Meiodia needed an identity that felt elegant and premium enough for aesthetic treatments, yet calm and trustworthy enough for dental and skin care — one brand for the whole journey of looking and feeling well.
- 01Feel premium
Refined, elegant visuals worthy of an aesthetic clinic.
- 02Build trust
Calm and reassuring for medical treatments.
- 03Unite skin & dental
One identity for every service and product.
- 04Stay memorable
A distinctive mark people recognise from afar.
“Redefining beauty inside and out”
Meiodia's promise — care that makes you look good
and feel good, from your skin to your smile.
02Strategy
Self-care, made elegant.
We positioned Meiodia as a modern self-care destination rather than a clinical treatment centre — a place where aesthetics and health meet, and every visit feels like a moment for yourself.
Four brand words guide every touchpoint: Aesthetic, New Normal, Care and Detox — shaping a soft, confident and inviting tone.
Beauty and refinement in every detail.
Self-care as an everyday habit, not a luxury.
Gentle, personal treatment for every client.
Renewal for skin, smile and mind.
Professional care you can rely on.
03The Logo
M, I and O — with a smile inside.
The Meiodia mark is a minimalist monogram: the letters M, I and O flow together in a single graceful stroke, set inside a circle.
Hidden in the negative space of the letters is a delicately crafted tooth — a quiet nod to oral health and dental care, and to the clinic's commitment to well-being and self-care.
M, I and O intertwined into one fluid stroke.
Nestled in the negative space — oral health and care.
Wholeness, balance and holistic self-care.
Bodoni Moda brings refinement and sophistication.
04Stationery & Digital
Elegant in hand, and on screen.
We extended the identity across stationery, staff accessories, social media and a mobile app icon — keeping the same burgundy-and-blush elegance everywhere clients meet the brand.
Deep burgundy stock with soft blush printing.
Profile, post and banner templates in one look.
The monogram scales down cleanly to a phone screen.
05Brand in the World
Seen on the street, felt in the clinic.
From shopfront signage and street kiosks to poster campaigns and the clinic interior, the identity gives Meiodia a calm, confident presence wherever people see it.
The Result
A clinic brand as refined as the care it gives.
Meiodia now has an elegant, meaningful identity — a monogram with a hidden tooth, a rich burgundy-and-blush palette and a complete system that carries the brand from the street to the treatment room.
What we delivered
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