Case Study · Brand Identity & Packaging
Bottling Mubi's Kitchen — homemade Kerala pickles with a face you can trust.
01The Brief
A home kitchen ready for the shelf.
Mubi's Kitchen makes traditional Kerala pickles — like its signature mango pickle (മാങ്ങ അച്ചാർ) — by hand, in small batches, from family recipes.
The pickles already tasted homemade. The challenge was to carry that warmth onto a pouch, a tin and a shop shelf full of factory-made brands — without losing the personal, kitchen-table feel that made people love them in the first place.
- 01Keep it homemade
Make every pack feel like it came from a real kitchen.
- 02Put a face to the brand
Give customers a person they can recognise and trust.
- 03Stand out on the shelf
Bold, fresh packaging that's easy to spot.
- 04Speak to local buyers
Malayalam product names and familiar flavours.
“It's not just a pickle”
— it's homemade and packed in a jar.
One line that tells customers exactly what makes Mubi's different.
02Strategy
Made by Mubi, made with love.
Big pickle brands sell on price and shelf life. We built Mubi's Kitchen around the person behind the recipes — Mubi herself — so every jar feels like a gift from a home kitchen, not a factory.
That idea shaped the illustrated chef mascot, the “It's not just a pickle” line, fresh leafy greens and natural kraft materials across every touchpoint.
Small batches made by hand, the traditional way.
Family recipes and real Kerala flavours.
A real face and a warm, friendly voice.
Natural ingredients like raw green mangoes.
Honest food families can rely on.
03The Logo
A real cook, a real kitchen.
The logo puts Mubi front and centre — a cheerful, illustrated portrait in a polka-dot apron, holding a wooden spoon in one hand and a jar of pickle in the other.
A bold, rounded green wordmark sits below with a white sticker outline, and the brand line curves around her like a stamp — so the mark works on a jar lid, a pouch, a mug or a kraft bag.
Mubi's portrait gives the brand a friendly, trustworthy face.
Instantly says homemade food, made with care.
Chunky, rounded green letters feel fresh and fun.
“It's not just a pickle — it's homemade and packed in a jar.”
04Packaging Design
Packs that taste like home.
We designed a packaging system for every size and shelf — from pouches and sachets to a premium gift tin — with a white top for the mascot and a rich green base for the product.
Product names in Malayalam speak directly to local buyers.
Real pickle and fresh mango imagery on every pack.
The same layout works across pouches, sachets and tins.
05Brand in the World
From the kitchen to every table.
The identity carries through to kraft carry bags, thank-you tags, merchandise and food photography — keeping the warm, homemade feel at every touchpoint.
The Result
A homemade pickle brand people recognise at a glance.
Mubi's Kitchen now has an identity as warm as its pickles — a memorable chef mascot, a clear brand promise and fresh green packaging that stands out on the shelf while still feeling like it came straight from Mubi's kitchen.
What we delivered
Reputed Works
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