Case Study · Brand Identity
Grounding Rootwave — a therapy brand rooted in stability and growth.
01The Brief
Calm, strong and deeply rooted.
Rootwave helps people reconnect with their foundations through therapy — and needed a brand that felt calm, trustworthy and quietly premium.
The identity had to balance two ideas: the stability of being grounded and the fluid, ever-changing nature of growth and healing. It also needed to feel luxurious and elegant, so that seeking help feels like a valuable act of self-care rather than something clinical.
- 01Feel grounded
Stability, trust and a strong foundation.
- 02Show growth
Movement, change and the journey of healing.
- 03Stay elegant
Luxury, class and a premium feel.
- 04Be memorable
A distinctive mark that tells the brand story.
“Rooted through therapy”
Re-rooting your foundations —
one calm wave at a time.
02Strategy
Luxury, made gentle.
We positioned Rootwave as a premium, deeply human therapy brand — elegant enough to feel special, warm enough to feel safe.
Four brand words guide every touchpoint: Luxury, Elegant, Classy and Valuable.
A premium experience from first touch to last.
Soft, refined visuals with nothing out of place.
Understated confidence, never loud.
Therapy as a meaningful investment in yourself.
03The Logo
Roots that flow into waves.
The logo features intertwining roots symbolising stability, growth and foundation — seamlessly blending into graceful waves that evoke fluidity, motion and adaptability.
At the heart of the design lies an origin symbol, representing the core essence from which everything emanates. Together they embody resilience, connection to origins and the dynamic interplay between stability and change.
Stability, growth and a strong foundation.
Fluidity, motion and adaptability.
The core essence where everything begins.
Clean, friendly Poppins in soft charcoal.
04Brand System
A calm, consistent brand system.
From the moodboard and type to the logo on dark and light backgrounds, every element was designed to feel soft, elegant and unmistakably Rootwave.
05Brand in the World
From the badge to the billboard.
The identity carries across merchandise, staff accessories and bold awareness campaigns — including “Rooted through therapy” and “Re-rooting your foundations”.
The Result
A therapy brand that feels as calm as it is strong.
Rootwave now has an elegant, meaningful identity — roots that flow into waves, a soft rose palette and a complete system that carries from business cards and merchandise to city-wide campaigns.
What we delivered
Reputed Works
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