Case Study · Brand Identity
Building Sahakar Smart Lab — a diagnostic lab brand rooted in care.
01The Brief
Medical precision, with a human touch.
Sahakar Smart Lab is a diagnostic laboratory in Perinthalmanna, offering modern testing services to patients and families across the region.
Labs are places people often visit when they're worried. Sahakar wanted a brand that felt clinical and trustworthy — but also warm, caring and approachable — and that could work everywhere from a shop sign and staff uniforms to a mobile app.
- 01Build trust
Look professional, modern and medically credible.
- 02Show care
Make patients feel looked after, not processed.
- 03Stay simple
A clear mark that's easy to remember and reproduce.
- 04Work everywhere
From signage and stationery to uniforms and screens.
“Compassionate care for all”
Every part of the identity balances two things —
the precision of a modern lab and the warmth of people who care.
02Strategy
Care at the centre of every test.
Most lab brands feel cold and technical. We built Sahakar around compassion — the idea that behind every sample is a person who deserves care, support and clear answers.
That idea shaped a symbol made of a heart, a drop and a caring hand, a calm jungle-green palette and a clean, friendly typeface.
Caring for patients as people, not samples.
Accurate, reliable results every time.
A clean, professional face families can rely on.
A focus on health and vitality, not just illness.
Smart, tech-ready diagnostics for today.
03The Logo
A heart, a drop and a caring hand.
At the apex of the mark sits a heart, for compassion and care. Flowing from it, a blood drop stands for vitality, health and medical excellence.
From the drop, a hand of care reaches outward — symbolising support, healing and the human touch. Set in a soft rounded square, the mark works as a full lockup, a stacked logo or a standalone app icon.
Compassion and care — the values the lab is built on.
Vitality, health and a commitment to medical excellence.
Support, healing and the human touch.
A rounded square that doubles as an app icon.
04Stationery & Print
Every page, on brand.
We designed a complete stationery system — letterheads, envelopes, business cards and a company stamp — so every report, letter and handover feels consistent and professional.
Lots of white space for clear, readable reports and letters.
Simple templates the team can use every day.
The green mark ties every document back to Sahakar.
05Brand in the World
From the front door to the phone screen.
The identity rolls out across signage, the reception wall, staff uniforms, ID cards, merchandise and a mobile app icon — giving patients the same calm, caring experience at every touchpoint.
The Result
A lab brand that feels as caring as it is precise.
Sahakar Smart Lab now has a clear, meaningful identity — a symbol that tells its story of compassion and care, a calm green palette and a complete system that works from the street sign to the app screen.
What we delivered
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