Case Study · Social Media

Brewing stories for Shairan Cafe — the warmth of Irani chai, one post at a time.

Client: Shairan Cafe
Industry: Café · Irani Chai
Focus: Social Media Content
Our role: Content Strategy, Creatives, Copywriting

01The Brief

More than chai — a legacy to share.

Shairan Cafe serves authentic Irani chai — the rich, creamy, slow-brewed tea born in old Bombay cafés, best enjoyed with bun maska and good company.

The café needed a social media presence that told the story behind every cup: its Persian roots, the slow brewing that makes it special and the friendships that form around the table. We created a content series that makes people crave a cup — and want to share it with friends.

01
Tell the story
Share the Persian heritage behind Irani chai.
02
Make it crave-worthy
Rich, warm visuals that make people want a cup.
03
Build community
Position Shairan as the place to meet friends.
04
Stay recognisable
One warm, consistent look across every post.

Our TaglineA powerful and impactful statement about us

“Not just chai, it’s a legacy”

Born in old Bombay cafés — Persian tradition

and Indian warmth in every cup.

02Strategy

Comfort, culture and conversation.

Every post is built around one idea: Irani chai isn't just a drink — it's comfort, culture and conversation in every sip.

We used warm, illustrated characters and cinematic café scenes to give the brand a friendly, storytelling personality that stands out in the feed.

01Heritage

From the bazaars of Iran to old Bombay cafés.

02Craft

Rich, creamy and slow brewed with milk.

03Togetherness

Best enjoyed with bun maska and friends.

04Warmth

Golden tones and cosy café moments.

Tone of voiceWarmNostalgicFriendlyInviting

03Social Media Content

A feed that smells like fresh chai.

A series of illustrated posts celebrating the taste, the heritage and the friendships behind Irani chai — from “The rich aroma filled in a cup” to “United with Irani Chai”.

Illustrated characters

Friendly, animated characters that make the brand feel warm and fun.

Story-led copy

Short, evocative lines about taste, heritage and togetherness.

Consistent branding

The Shairan mascot logo on every cup and every post.

The Result

A café brand people can almost taste through the screen.

Shairan Cafe now has a warm, recognisable social media presence — illustrated stories that share the heritage of Irani chai and invite people to gather, sip and stay a while.

What we delivered

Content strategySocial media creativesIllustrated charactersCopywritingBrand storytellingContent calendar

Reputed Works