Case Study · Brand Guidelines

Guiding Soothee Sparsh — clear rules for the gentle touch of post-pregnancy care.

Client: Soothee Sparsh
Industry: Post-pregnancy Care
Location: Kottakkal, Kerala
Our role: Brand Identity

01The Brief

One brand, always used the same way.

Soothee Sparsh provides traditional post-pregnancy care services in Kottakkal.

They wanted their centre to feel like a lovely, friendly home where every woman feels self-love, comfort and peace. Our job was to capture that feeling in a clear set of brand guidelines — so the logo, colours and type stay calm, warm and consistent wherever the brand appears.

01
Stay consistent
One clear way to use the brand, everywhere.
02
Protect the logo
Rules for sizing, spacing and variations.
03
Define the palette
Exact colours for print and screen.
04
Set the type
Typefaces that keep every touchpoint refined.

Our TaglineA powerful and impactful statement about us

“The Gentle Touch”

Rest, rejuvenation and peace —

for every mother after childbirth.

02The Logo

A mother at peace, in full bloom.

At the centre of the emblem is the silhouette of a woman sitting in a meditative pose, surrounded by flowing leaves and petals.

Below the emblem, “Soothee Sparsh” is set in a soft, feminine and elegant serif that conveys sophistication and refinement. Together, the logo represents rejuvenation, relaxation and peace — the journey of motherhood.

The Mother

A woman in a meditative pose — calm and self-love.

The Leaves

Growth, nature and traditional healing.

The Lotus

Renewal and rejuvenation after childbirth.

The Wordmark

A soft, feminine serif with “The Gentle Touch”.

03Brand Guidelines

Calm, consistent and cared for.

The guidelines set out the colour palette, typefaces and logo variations — so everyone who uses the brand gets it right, every time.

Logo in copper

The Result

A post-pregnancy care brand with clear, gentle rules.

Soothee Sparsh now has a complete set of brand guidelines — covering the meditative mother emblem, the malachite and copper palette and its typography — so the brand looks calm, elegant and consistent wherever it appears.

What we delivered

Brand guidelinesLogo usageLogo variationsColour paletteTypography

Reputed Works