Case Study · Brand Identity
Creating Tessa — a brand of beauty, magic and limitless possibilities.
01The Brief
A brand that feels a little magical.
Tessa needed an identity that felt soft, elegant and memorable — something special enough to stand out, yet gentle enough for everyday care.
We set out to build a mark with personality: a symbol of beauty, wonder and aspiration that would look just as good on a business card as on product packaging and lifestyle merchandise.
- 01Be memorable
A distinctive symbol people remember at a glance.
- 02Feel elegant
Refined, feminine and premium in every detail.
- 03Spark wonder
A touch of magic and aspiration in the brand.
- 04Work everywhere
From stationery to packaging and merchandise.
“Beauty, magic and limitless possibilities”
A brand that celebrates the extraordinary
in every everyday moment.
02The Logo
A winged unicorn, rising with grace.
The Tessa logo is a rearing Pegasus — a unicorn with sweeping wings, drawn in a single flowing outline that feels light, graceful and full of movement.
Its wings and flowing mane carry a sense of freedom and aspiration, while the silver line work keeps it refined. Paired with a sculpted serif wordmark, it makes a striking symbol of beauty, magic and limitless possibilities.
Beauty, rarity and a sense of wonder.
Freedom, lightness and aspiration.
A flowing outline that feels elegant and modern.
A bold serif with sculpted, flared terminals.
03Brand System
Clear rules, consistent magic.
We defined colour and typography so the logo always looks its best, wherever it appears.
The Result
A gentle brand with a touch of magic.
Tessa now has a distinctive, elegant identity — a winged Pegasus mark, a soft orchid palette and a consistent system that works from business cards to packaging and merchandise.
What we delivered
Reputed Works
Brands that trust Dableyu.
From jewellers and cafés to hospitals and fashion labels — a few of the brands we’ve built, launched and grown.
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