Case Study · Brand Identity
Dressing Tulen — a fashion label designed to dazzle.
01The Brief
Quiet luxury, designed to dazzle.
Tulen is a women's clothing label with a soft, timeless style — elegant everyday pieces with a vintage-inspired, feminine charm.
The brand needed an identity as refined as its clothing: a distinctive mark, a warm and natural palette, and a complete system for shopping bags, garment tags and stationery that makes every purchase feel like a gift.
- 01Feel premium
Understated elegance worthy of a boutique label.
- 02Be distinctive
A mark that stands out on a tag or a shopfront.
- 03Stay timeless
Soft, natural tones that never go out of style.
- 04Delight customers
Packaging and tags that make every order special.
“Designed to Dazzle”
Timeless pieces, thoughtfully made —
for women who love to shine quietly.
02The Logo
A T that flows like fabric.
The Tulen logo is built around an elegant, high-contrast “T” whose stem curls gracefully into the wordmark — like a thread or a ribbon of fabric.
The monogram works on its own for tags, labels and social profiles, while the full wordmark with “Designed to Dazzle” carries the brand on packaging and signage.
A graceful “T” that works on its own.
A flowing stem that recalls thread and fabric.
Set in Aghita — elegant and fashion-forward.
A confident finish: simply, Tulen.
03Brand System
Colour and type, made to match.
A tonal palette and a signature typeface keep every Tulen touchpoint consistent and unmistakably elegant.
04Packaging & Stationery
From the hang tag to the shopping bag.
We extended the identity across shopping bags, garment tags and business cards — so every purchase feels like opening a gift.
The Result
A fashion label as elegant as the clothes it carries.
Tulen now has a refined, distinctive identity — a flowing monogram, a warm natural palette and a complete system for packaging, tags and stationery that makes every purchase feel special.
What we delivered
Reputed Works
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